In this MJBizDaily report on New York’s expanding illicit cannabis market, Scott Mazza of Vitality CBD provides on-the-ground insight into how unlicensed storefronts and “gifting” schemes are undermining the rollout of the state’s regulated adult-use market. Drawing from his experience operating in upstate New York and preparing for legal retail participation, Mazza emphasizes that trust, enforcement, and consumer confidence will be critical for licensed operators to compete against entrenched gray-market activity.